For every
purpose the
right campaign.

Our high-quality content solutions on sparwelt.de provide your brand with a clear competitive advantage. “Gönn Dir!” is the editorial lifestyle magazine on sparwelt.de and reaches inspiration-driven users interested in topics such as shopping, lifestyle, travel, and everyday life.

• High-attention context for native brand and product storytelling

• A trustworthy, editorially curated, and brand-safe environment

• Ideal for awareness, consideration, and detailed campaign execution through journalistic advertorials combined with teaser placements

The Deal Article places your offer natively within sparwelt.de’s editorial “bargain” section and reaches users who are ready to buy exactly when they’re actively searching for deals, offers, and bargains.

• Compact content commerce format for native product and offer marketing
• Direct placement in the “Deals” section, where purchase intent is high
• Ideal for conversions, short-term promotions, and seasonal offers

Our newsletters offer brands direct access to a large, registered audience interested in deals, savings, and shopping inspiration.

• Wide reach among subscribers interested in deals and savings

• High visibility through prominent placements in a familiar environment

• Ideal for campaign launches and promotional highlights
  
  
• Standalone newsletters available for all platforms
  

Our social media channels provide the perfect platform to specifically target a shopping-savvy community. Here, we share attractive deals and offers, as well as inspiring content about cashback and smart money-saving tips for everyday life. 

From campaigns and exclusive promotions to helpful money-saving hacks – on Facebook, Instagram, and YouTube, we create relevant touchpoints and engage authentically with our community.

Demand-driven visibility at key moments:

Performance traffic generated through SEA creates additional demand when users are actively searching for deals, coupons, or ways to save.

• High-quality traffic, driven by active search behavior (SEA)

• Significant revenue growth when combined with exclusive promo codes or deals

• Time-limited, controlled activation for efficient demand management

• Managed and optimized by experienced in-house paid media specialists

• Close coordination of keywords, messaging, and timing for maximum impact

Extended reach beyond digital touchpoints:

Selected offline and special activations complement digital campaigns by extending visibility into real-world environments and high-attention moments.

Available formats include:

• Incentive campaigns (e.g., coupons as added value, without a direct price reduction)

• Selected audio formats, such as radio spots, to boost reach and awareness

• Digital Out-of-Home (DOOH) placements at high-traffic locations*

800
Locations*

Travel Trends is a dedicated editorial section within SPIEGEL Reisewelt that combines trustworthy journalism with strategic brand integration. Your brand becomes part of a curated trend story – credible and visible.

Your options:

• Premium advertorial articles
  (hosted within SPIEGEL Reisewelt | created by our content experts)
• Single-brand or multi-brand feature options
• Direct referral link to your website or a specific landing page
• Optional integration of a coupon or exclusive offer
• Rotating teaser on every SPIEGEL article page*
• Teaser on the Reisewelt landing page*

PC Welt allows you to reach a tech-savvy audience at the moment when they are actively seeking information, comparing products, and making purchasing decisions. Your content is integrated directly into PC Welt’s content stream as a high-quality, editorially designed piece (marked as an ad) – and thus blends seamlessly into the user experience